In this video filmed in 2002 David Kelley (founder of IDEO) talks about how their is a move from product centered design to human-centered design. In human-centered design there is a large focus on human experience and designing personalities and behaviours into everyday objects. While in the past designers would present 3d computer renderings to their clients, IDEO has used video production to depict the man and machine relationship. Kelley shows some interesting videos his company has been working on including:
- Prada Shop – "customised technology" usage including devices for staff members, a liquid crystal screen and magic mirror that has a 3second delay
- London Science Museum – Interactive wall which tells you what people are thinking about and interactive games about exhibitions
- CBS – Designing the perfect cubicle for Dilbert which included a flower that wilts when your not there and orange windows which follows the Sun's movement
- Greenwich Watercycle Pavillion – A peaceful display celebrating water recycling
- Spyfish – Underwater cameras to stimulate scuba diving experience without getting wet
- ApproTec – making nonprofit products in Kenya
These examples give an idea of the sort of outcomes that design thinking can lead to. All of the outcomes are innovative in some way. They go about solving existing issues in new ways while also having a playful approach to problem solving. I think David Kelleys human centred approach is an exciting and beneficial approach to design. By creating human behaviours and personalities into things you can create more interest, enhance the user experience and educate at the same time.
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